Are you following your traffic via your Google Analytics but are unsure of what it all means? Does it matter if it’s organic, direct, or something else? In this blog, we break down the difference between traffic sources and why it matters to how you market your MSP.
Are you seeing strange spikes in traffic? This could be an indication of bot traffic. Bot traffic can skew your data, making it more difficult to determine which content or services your real human customers are interested in. Here are some ways to recognize bot traffic and what to do about it.