Are you receiving SEO reports as part of your MSP marketing strategy? Do you read or even understand them? If not, you are missing a wealth of insight on how to improve your website and use it to generate the leads your business needs to grow.
Are you considering bringing the marketing of your MSP in-house? Before you do, take a moment to examine the pros and cons of handling everything from your website, to your social media accounts, and your content yourself.
We recently discussed the issue of traffic bots and how to recognize them in your Google analytics. We will take this opportunity to explain why it’s important to understand how traffic bots can affect your data and what to do about it.
Are you following your traffic via your Google Analytics but are unsure of what it all means? Does it matter if it’s organic, direct, or something else? In this blog, we break down the difference between traffic sources and why it matters to how you market your MSP.
Are you seeing strange spikes in traffic? This could be an indication of bot traffic. Bot traffic can skew your data, making it more difficult to determine which content or services your real human customers are interested in. Here are some ways to recognize bot traffic and what to do about it.