JoomConnect Blog

You want your MSP to be seen as subject matter experts in all things IT-related. A company blog can help you achieve this when you’re writing about the right topics.

Creating content for your MSP blog doesn’t have to be an area of trepidation. You’re the best advocate and resource for what makes the services you provide as an MSP unique, you just need to give your audience a reason why they should choose you. Your blog is the perfect opportunity to show your experience, ideas, and why you’re the best at what you do.

Maintaining a blog is critically important for your web presence as a managed service provider, which means you will need to write blog content about a variety of topics. This way, your audience will have both a reason to stay engaged, as well as to view you as their friendly neighborhood IT expert.

To have a well-rounded company blog on your MSP’s website, you need to write about a variety of topics if you want your audience to stay engaged and see your company as the local IT expert.

When considering syndicated vs. custom content, you need to know the facts. The fact is, good syndicated content doesn't hurt your SEO. There is some confusion regarding syndicated content that paints it in a bad light that this blog will help correct for you.  

An integral part of promoting your services as a managed service provider is to maintain a company blog. Of course, since you have to write things to put on the blog, this can be easier said than done. What would you write about, anyway?

To demonstrate your expertise as a managed service provider in your local area, you NEED to have a company blog. The problem is, once you create one, what are you supposed to write about?

Like any business, you want to sell more of your products and services. To do that, you have to let your target audience - current and prospective clients - know about these services, which you do through marketing.

You want your marketing to be persuasive in getting your target audience to do what you want them to do - turning to you for all of their IT needs. Unfortunately words aren’t always enough. Sometimes, you’ll need to use some numbers (specifically, statistics) to get your message across - the Statistics Appeal advertising strategy.

About five years ago, your MSP’s website went through a huge redesign. The difference was HUGE! Your clients were happy that your website was finally easy for them to navigate, and prospects were converting after visiting your website at rates you hadn’t previously seen.

Two very common digital marketing avenues that a lot of MSPs will take is writing blogs to drive website traffic, and using social media to connect with their audience. Both of these methods should definitely be a part of your company’s own MSP marketing strategy, but can be even stronger when combining them together.

One of the best things that you can do for your MSP is to add a blog to your website. But, once you have them on your website, you’re wasting their full marketing potential if you just let your articles sit there on your website’s blog page. Consider everything they can do for your company if you use them to their fullest advantage.

In the final part of our 6-part blog series, we’ll examine the top five metrics you should be looking at in regards to your company’s blog, and provide you with multiple ways that you can improve your results.

Our recent blog Kickstart Your Marketing Efforts Using These Strategies touched upon the importance of establishing a blog when starting to market your company. Once you establish a social media presence, starting to blog through your company website is one of the best things you can do to ensure success with your initial marketing efforts. Let us tell you why.

What does your blog strategy look like for this year? Hopefully, you have one in place, especially when 52 percent of B2B marketers rank blogs as the most critical piece of a successful content marketing strategy in 2018. If your blog strategy is still taking shape, this particular blog may help. Read on for a step-by-step guide to writing a blog that your audience will want to read.

One of the major motivations behind implementing a marketing strategy is to inspire someone to do what you want them to do. However, that raises the question of how one can be sure that their audience reacts they way they want them to? The simple answer: by using a call-to-action.

As business currently stands, each and every company (including those who provide managed services to others) need to be actively engaged in marketing efforts. Without these efforts, prospects are simply unlikely to progress to be the clients a business needs. There are tools, however, that an MSP may use to lead a prospect through what is known as the marketing funnel, or the progression of initiatives that help nudge a prospect to become a lead, and from there a client.

While we’ve spoken at length about how subscribing to a syndicated blog service to provide you with content is perfectly fine, we have to admit that there’s a lot to be said about the benefits of custom content. If used alone, custom content can provide your audience with a direct view of your unique insights, observations, and experiences.

When deciding how to reach out to customers, companies have a lot of options. You’ll probably ask yourself questions like, “Do I write a blog and hope my clients read it? Do I email a newsletter and hope it gets forwarded to potential clients? Do I publish a printed newsletter and mail it out to my clients and prospects? Or do I produce all three?” We’ve broken down some pros and cons to blogs, as well as electronic and printed newsletters to help you make your decision.

I keep running into articles that have some pretty big inaccuracies about syndicated content and SEO that I find troublesome. There is some confusion that syndicated content is never worthy of respect or consideration. This seems especially true when it is compared to custom content. However, this is not always the case, and so there are a few points that need to be cleared up. Considering that my company has provided both syndicated and custom marketing content to MSP's since 2009, I am uniquely positioned to debunk some of the Myths you may have read about.