You want your MSP marketing to be persuasive in getting your target audience to do what you want them to do - turning to you for all of their IT needs. Unfortunately words aren’t always enough. Sometimes, you’ll need to use some numbers (specifically, statistics) to get your message across - the Statistics Appeal advertising strategy.
Creating content for your MSP marketing blog doesn’t have to be an area of trepidation. You’re the best advocate and resource for what makes the services you provide as an MSP unique, you just need to give your audience a reason why they should choose you. Your blog is the perfect opportunity to show your experience, ideas, and why you’re the best at what you do.
As business currently stands, each and every company (including those who provide managed services to others) need to be actively engaged in marketing efforts. Without these efforts, prospects are simply unlikely to progress to be the clients a business needs. There are tools, however, that an MSP may use to lead a prospect through what is known as the marketing funnel, or the progression of initiatives that help nudge a prospect to become a lead, and from there a client.
The phrase “content is king” originally stems from an essay by the same name, written by Bill Gates and published on the Microsoft website back in January of 1996. In this essay, Gates described his prediction of the future of the Internet as a marketplace for content.
When working to determine your MSP marketing plan for the year, you may be overwhelmed at the many different options that you are faced with. There are so many choices! However, there’s one foundational strategy that you should start with if you want to propel the rest of your MSP marketing strategy forward: blogging.
We’ve spoken at length about the importance of social media as a business marketing tool. We even include it in our other marketing services. Our blog service, for instance, includes the setup of a third-party tool that will automatically post your blogs to your business’ social media pages.
It may be considered a cliche at this point, but the mantra, “content is king” is one of the truisms of digital marketing. Content drives traffic, develops authority, and encourages conversions. However, while original or custom content is hard to come by, syndicated content is a great workaround. However, to take full advantage of it, it needs to be customized.
If you’re active online, you probably come across blog articles that seem to fit perfectly with the time of year that it is or with major events that are happening. There’s a reason for this: these articles perform well.
To have a well-rounded company blog for your MSP, you need to write about many different topics. Our MSP Blog Topics Series was designed to give you insight into topics that you should be covering if you want to make the most out of your MSP blogging efforts.
We recently wrote about the many benefits that your MSP can receive from blogging. However, you’re not going to achieve them if you’re not doing things right.
Here are some best practices that you need to follow if you want your MSP’s blogging efforts to be worth it:
Imagine this: while browsing your Facebook feed, you come across an article posted by your local news station about a hospital in town that just suffered a data breach. While this is a terrible situation for all those involved, this presents a great educational opportunity for your MSP to capitalize on.
As a managed service provider, you know that there are tons of people out there who have no clue how to manage their IT. That’s your niche in the business. You manage their technology, but your business also plays another vital role. You’re responsible for educating your clients about the numerous aspects of their IT infrastructure, as well as informing them about how managed services are helping them accomplish their business’s goals.
In previous newsletters, we've talked about how the use of social networking and microblogging sites like Facebook and Twitter as a resource to drive traffic to your organization's website is quickly becoming the most affordable marketing strategy for businesses of all sizes. Once they get to the site, however, many businesses lack the resources that will keep visitors there. One way to improve the amount of useful information on your site is by using a blogging component.
Much in the same way as more mainstream social media platforms, the blog, or web log, started as a kind of public forum for personal diatribes. Also comparable to other social media platforms, the blog can not only be used to post videos of goats singing along with TV show theme songs, but can also be a potent tool for online marketing; it’s able to accomplish numerous marketing goals in a relatively quick and easy-to-use engine.
Content: It’s a word that fills every busy business owner with worry. You know that you need to create fresh content for your website in order to increase traffic, but you dread even the idea of content because you know you don’t have the time to write and post it. Is it possible to get the desired results that content brings your website without having to mess with it? Let’s examine this deeper.
Sitting down to write content can be intimidating. There’s been a lot of stigma placed around the important role quality content plays in your business’ marketing success. With such a heavy emphasis on content, many MSP owners and IT team members feel they’re not able to produce the caliber of writing needed to constitute ‘quality content’.
Your content can serve a variety of purposes. It, of course, pulls traffic to your site and provides value to your visitors, giving them a reason to return and bringing you closer to a contact point. However, content can, and unavoidably will, also give your readership an impression of the “personality” of your company, through a variety of aspects. Of course, as a reasonable person, you want your website describing your business as a managed service provider to make as favorable of an impression as possible on those readers who very well could become clients in the near future. Yet this is just the tip of the iceberg. If you wish to get a complete examination of what message you are sending to your readership, here are some steps you need to follow.
I keep running into articles that have some pretty big inaccuracies about syndicated content and SEO that I find troublesome. There is some confusion that syndicated content is never worthy of respect or consideration. This seems especially true when it is compared to custom content. However, this is not always the case, and so there are a few points that need to be cleared up. Considering that my company has provided both syndicated and custom marketing content to MSP's since 2009, I am uniquely positioned to debunk some of the Myths you may have read about.
While we’ve spoken at length about how subscribing to a syndicated blog service to provide you with content is perfectly fine, we have to admit that there’s a lot to be said about the benefits of custom content. If used alone, custom content can provide your audience with a direct view of your unique insights, observations, and experiences.