If you’re active online, you probably come across blog articles that seem to fit perfectly with the time of year that it is or with major events that are happening. There’s a reason for this: these articles perform well.
To have a well-rounded company blog for your MSP, you need to write about many different topics. Our MSP Blog Topics Series was designed to give you insight into topics that you should be covering if you want to make the most out of your MSP blogging efforts.
Imagine this: while browsing your Facebook feed, you come across an article posted by your local news station about a hospital in town that just suffered a data breach. While this is a terrible situation for all those involved, this presents a great educational opportunity for your MSP to capitalize on.
To demonstrate your expertise as a managed service provider in your local area, you NEED to have a company blog. The problem is, once you create one, what are you supposed to write about?
An integral part of promoting your services as a managed service provider is to maintain a company blog. Of course, since you have to write things to put on the blog, this can be easier said than done. What would you write about, anyway?
To have a well-rounded company blog on your MSP’s website, you need to write about a variety of topics if you want your audience to stay engaged and see your company as the local IT expert.
Maintaining a blog is critically important for your web presence as a managed service provider, which means you will need to write blog content about a variety of topics. This way, your audience will have both a reason to stay engaged, as well as to view you as their friendly neighborhood IT expert.
You want your MSP to be seen as subject matter experts in all things IT-related. A company blog can help you achieve this when you’re writing about the right topics.