You want your MSP to be seen as subject matter experts in all things IT-related. A company blog can help you achieve this when you’re writing about the right topics.
Maintaining a blog is critically important for your web presence as a managed service provider, which means you will need to write blog content about a variety of topics. This way, your audience will have both a reason to stay engaged, as well as to view you as their friendly neighborhood IT expert.
To have a well-rounded company blog on your MSP’s website, you need to write about a variety of topics if you want your audience to stay engaged and see your company as the local IT expert.
An integral part of promoting your services as a managed service provider is to maintain a company blog. Of course, since you have to write things to put on the blog, this can be easier said than done. What would you write about, anyway?
To demonstrate your expertise as a managed service provider in your local area, you NEED to have a company blog. The problem is, once you create one, what are you supposed to write about?