Online reviews are a contentious thing for many businesses, as they have been known to both make and break them in the past. Chances are, there are some reviews of your business floating around on the Internet right now… and not all of them may be complimentary.
Small businesses are an integral part of the local community’s economy: they hire local people, and pay those people a wage that allows them to make purchases from businesses in the area. They serve the local businesses, and help them function through the products and services that they provide them.
You can market your company through various print and digital advertising methods and successfully generate sales. But, doing so costs your company money, and it isn’t as persuasive as genuine social proof.
You probably recall back in 2010 when BP’s oil rig failed, discharging what was estimated to be 210 million gallons of oil into the Gulf of Mexico, affecting somewhere between 2,500 to 68,000 square miles of water and coastlines. In addition to the financial burdens placed on the company (the EPA temporarily banning BP from seeking new contracts with the US government and a whopping $18.7 billion from fines - the largest corporate settlement in US history), the company’s reputation suffered - and, continues to suffer - due to poor reactions from management after the spill occurred.
Words matter. Saying the right thing, whether in writing or verbally, can be one of the most effective tools to ensuring that your audience behaves the way you want them to. However, this also means that saying the wrong thing (or even the right thing in the wrong way) can hurt your chances of reaching your goal. Today, we’ll review some words to avoid in all of your marketing efforts.
The hugely popular series of novels A Song of Ice and Fire - and more pertinent to this blog, HBO’s hit series Game of Thrones - aren’t exactly full of the best role models. However, this doesn’t mean that there aren’t some lessons to be learned about leadership, and presenting yourself as someone to be followed and trusted. One character in particular presents these lessons especially well, and should be emulated (well, to a point) as you embrace your role as leader.
If you want long-term success for your business, you need to foster brand loyalty among your clients. The final part of our three-part blog series will walk you through doing just that, by turning your satisfied customers into delighted ones.
In the previous part of this three-part blog series, we discussed the levels of customer satisfaction and how to identify customers who are at the dissatisfied stage. In this blog, we will go over how to turn a dissatisfied customer into a satisfied customer.
A business is made up of people. And, people make mistakes. Further mistakes can result when technology issues start to arise on your end. There’s not too much you can do in regards to stopping all mistakes before they happen. But, there’s a lot to be said about what you do once that mistake reaches your customer base.
You may have heard the term “social proof” pop up every so often when marketing is discussed, but what is it? Simply put, it is support for your marketing that you get by borrowing influence to add to your initiative’s. Social proof gets its power from the actions or opinions of an influential force--usually another person or their experience.
If you want your business to be perceived as more trustworthy and reliable, you need to build your credibility with your audience… but how do you do that? Fortunately, there are many routes to building credibility, each requiring effort and dedication. Let’s go over some of these methods now.
Many small and medium-sized businesses have a mistaken impression of marketing activities. Either they’ll shrug them off as something that only the really big businesses do, and that it’s not really something they need, or they figure that what they’re already doing is enough. The fact that you’re reading this blog says that you aren’t with either group, which also means you understand how important it is to market, and that there’s more you could be doing.
After witnessing the viral social media impact of United Airlines most recent disaster involving forcefully removing a passenger from an overbooked airplane -- we figured it would be a good time to talk about what you can do to successfully manage a social media disaster. So, like they always say “Don’t be scared, be prepared!”
As the old saying goes, “If you can’t say anything nice, don’t say anything at all.” However, it may sometimes seem that your clients could use a refresher course in this virtue, especially while they provide feedback into your services. However, if you put it to the right use, even the harshest criticism can be used to help out your marketing efforts.
When it comes to a company’s social media pages, every follower and “like” is valuable. Essentially, your social media followers are the ones who will most frequently see your marketing content. Therefore, when formulating your social media marketing strategy, you need to keep in mind their expectations, or else risk losing them.
Social media marketing has become a necessity for any company that is marketing their services and products correctly. Along with the positive customer engagement and authority gathering that comes from using social networks, microblogs, and other social media actively, being so active will eventually result in some fashion of negative press.