Recently, we wrote about how constructing a marketing strategy for yourself - more specifically, developing your brand - takes time. We ended that piece, Rome Wasn’t Built in a Day - Your Marketing Shouldn’t Be, Either, with a question: what if your new brand doesn’t work as well as it should?
In our January newsletter, there was an article entitled When Rebranding your Company Might Be a Good Idea, outlining a few warning signs that signified when and how to go about a company rebrand. We discussed a few reasons that a rebrand may be considered necessary and recommended a few strategies that would be helpful in determining if a rebrand was in the cards.
Today, we’re operating under the assumption that you are, in fact, gearing up for your rebranding activities, and so we wanted to offer some advice on how to actually go about doing it. Make no mistake, a rebrand is not an easy process, and a formidable adversary will be fighting you every step of the way: your former brand identity.
As the old saying goes, “If you can’t say anything nice, don’t say anything at all.” However, it may sometimes seem that your clients could use a refresher course in this virtue, especially while they provide feedback into your services. However, if you put it to the right use, even the harshest criticism can be used to help out your marketing efforts.
There are many benefits to creating a marketing plan before you launch an initiative. A plan serves as an invaluable tool for thought organization and helps establish a course of action for the company to follow. What’s more, it provides you with valuable insights and knowledge to draw from as you design your campaign, starting with an improved perspective of your market.
Since it is an election year, we’ve all heard a lot about campaigning lately. Whether or not we’re involved in politics, what we know about campaigning is that the candidate with the best campaign strategy will win the majority vote. This same thing goes for your marketing campaigns and if you’re not constantly and consistently monitoring and refining your campaigns, it will be incredibly detrimental to your company winning the majority of the clients or potential clients you’re targeting and hinder your marketing success.