It’s no secret that we’re fans of video marketing for business-to-business communications -- we’ve discussed the positive benefits quite often. However, we’ve yet to talk about how to best use the de facto platform for video content in your strategy. YouTube has considerable utility where marketing is concerned, especially when leveraged to its full potential.
Video marketing is an extremely powerful tool for managed service providers to take advantage of. If you’re using videos as you should be, you’ll have a large collection of videos throughout your website, all housed on your company’s YouTube channel.
Did you know that YouTube is the 2nd most visited website in the world? Almost 5 billion videos are viewed every day on YouTube, and that is not just the United States!