Facebook 101 - Carousel Ads [Social Media 101]

Facebook’s countless daily users’ News Feeds are constantly being filled with a ton of updates and content. Wouldn’t it be great if your business’ ads could also feature on Facebook’s users’ feeds? 

Well, great things come to those who ask! You can create and share ads on Facebook directly to Facebook’s wide array of users. Furthermore, you can use Facebook’s carousel ad format to share multiple images or videos of your products or services! You can even showcase or highlight specific details about one of your products or services, providing curious potential customers with the additional details necessary to convince them of your business.

Why Use Carousel Ads to Market Your MSP?

As we mentioned, the carousel ad format lets you share more of your business with a larger audience, giving you more potential customers to connect with. You can also add multiple links to the ad giving your potential customers more places to visit and help raise your clickthrough rate. And another amazing reason to try out carousel ads is you have more “space” to sell the benefit of working with you to your new audience! 

If you're interested in trying out this Ad format, remember these important ad specs:

Important Ad Specs to Know

Design Recommendations

Image File Type: JPG or PNG 
Video File Type: MP4, MOV or GIF 
Ratio: 1:1 
Resolution: At least 1080 x 1080 pixels 

Text Recommendations

Primary Text: 125 characters 
Headline: 40 characters 
Description: 20 characters 
Landing Page URL: Required

Technical Requirements

Number of Carousel Cards: 2 to 10
Image Maximum File Size: 30MB
Video Maximum File Size: 4GB
Video Duration: 1 second to 240 minutes
Aspect Ratio Tolerance: 3%

Get Help Using This Ad Format! 

Let your clients and prospects literally swipe through your Ads and learn more about your business and its services! If you don’t have time to run your own carousel ads let us help you! Learn more about Facebook and its use as a marketing tool by checking out our Facebook 101 blog series as well as some of our other Social Media Marketing blogs.