Facebook’s countless daily users’ News Feeds are constantly being filled with a ton of updates and content. Wouldn’t it be great if your business’ ads could also feature on Facebook’s users’ feeds?
Continuing our Facebook 101 blog series, today we will be discussing another of Facebook’s ad formats— Collection Ads. Facebook’s Collection Ads can be used to make it easier for people to discover, browse and purchase your products and services. A collection ad includes a cover image or video followed by four product images. When someone clicks on a collection ad, they'll see an Instant Experience—a fullscreen landing page that drives engagement and boosts interest.
Social media, Facebook especially, is an amazing marketing tool to gain the attention of your target audience. It can be used by businesses of all sizes to effectively communicate and expose your business to not only your clients and prospects but also to a much larger general population.
You want your business to gain and keep the attention of your prospects and clients, don’t you? Social media is a perfect tool that businesses can use to do just that, especially Facebook! Using Facebook to market your business can help you build and engage with your audience in a bunch of different ways at an especially low cost. We highly recommend and encourage businesses of all sizes to take advantage of such a great marketing tool in their marketing efforts.