Social media is an amazing marketing tool for businesses today. It has many features that require little more than your time and effort. However, these platforms also offer various paid tools for businesses—particularly those in B2B-focused industries—who should consider integrating them into their strategies. Take boosting, for instance.
You’ve done it! Your latest Facebook post has met with success and received likes, shares, and comments. Facebook’s algorithm now recognizes this higher-than-normal level of engagement and begins to organically display your post to more and more timelines. When you’ve got a hot post like this on your hands, give it a boost!
This month, we look at meeting Facebook’s boosting guidelines so your images and content get seen by the masses.
