LinkedIn is one more of those social media platforms that continues to grow. Using it can get your company name out there, and get potential employees in contact with you along with possible new clients.
LinkedIn is a place where prospects can learn about your company through a social network that is designed for business professionals. It’s a place where your current clients often expect professional updates from. And, it’s a place where potential future employees are searching for employment.
When John Henrik Clarke said, “A good teacher, like a good entertainer, first must hold his audience’s attention, then he can teach his lesson,” it isn’t very likely that he was referring to marketing a business. However, his point still applies: while marketing your business, you need to leverage different content formats to keep your audience engaged. SlideShare is one way to do so.
Part 1 of 4 - How to Use LinkedIn's Algorithm to Your Advantage [Series]
Social media is an excellent tool to use as part of a business-to-business marketing strategy. However, these websites utilize different algorithms to prioritize and order the content that is displayed first. In order to make optimal use of your social media accounts for maximum reach and visibility, you have to understand what these algorithms focus on. In our first installment of our four-part series, we will focus on LinkedIn, the business-centric social media network.
B2B marketing, although similar to B2C marketing, has a few specific qualities that set it apart from its counterpart. As many social media platforms are highly B2C focused, B2B marketers sometimes have a hard time seeing results from them. One platform however, where B2B marketing stands supreme? LinkedIn.
Facebook! Twitter! LinkedIn! Google+! How do you know if a platform is necessary for your business? How do you even go about setting up an account? What do you post? Below is a pretty basic guide to getting started on social media, why the ‘Big 4’ platforms are important to you, and why posting to those platforms is important for marketing your business.