When you look up information about a local company, what device are you using to do so? More than likely, you use your smartphone - something that many business decision makers will be doing when looking for assistance with their company’s IT.
Smartphones have changed the way the world works. More specifically, they have changed consumer behavior. Consumers today are close to - or, may already be at - the point of “content shock” where they cannot consume more content than they already are. This means that, as a brand, you may only have a few seconds to capture the attention of a prospect.
The world is changing rapidly. Business decision makers can access information about your company like never before. It’s likely that not every decision maker is sitting at their desk at work, researching you from the comfort of their desktop computer. They may be at home, sitting on their couch, doing that research from their smartphone or tablet.
A website makes an excellent marketing tool, but in order for this to be the case, it first has to be accessed by your desired audience. In order for this to be most likely to happen, you need to make sure that your website plays well with mobile devices. Here’s why.
When using emails in your marketing, you need to make sure you're setting yourself apart from the other emails in your audience's Inbox. To do this, you need to track and test what you’re doing to make email marketing work for your company. In part 1 of this blog, we told you about a couple of items that you could test to determine the best way for you to approach email marketing and how those items can help your company specifically. If you haven’t gotten a chance to read Part 1, you’re missing out on subject lines, time testing and getting to the point. In this portion, we will expand on a few more items to pay attention to and test with your emails and how to make email really work for your company’s marketing.
On April 21st, Google made a major update to their search algorithm. Their algorithms are tweaked and changed all the time, but this update is significant because it totally changes the way Google indexes non-responsive websites.
If your website isn't considered mobile-friendly (more on that in a moment), it will lose rankings on google when a user is searching from a mobile browser. Although the changes are in place, the results could take days, weeks, or months to take. According to Google, this change doesn't affect desktop search. It affects mobile devices like smartphones and tablets (however Windows 8.1 tablets are only affected when using the browser from the Metro interface).
You may have realized that marketing and advertising tactics are shifting toward reaching mobile leads. Even superstar companies like Google and Facebook are delegating more marketing dollars to their mobile marketing budgets after a discovery that nearly one-fifth of Google’s revenue comes from mobile searching. Here are three ways your company can start up your mobile marketing initiative.