Why Physical Marketing Should Work With Digital Marketing
While digital marketing is a powerful avenue to utilize, it can often be supplemented with physical marketing initiatives. These physical initiatives can be a powerful means of marketing in their own right, and can serve as a powerful addition to an inbound strategy. We’ll explore some examples of physical marketing, and how they can be used to boost your overall efforts.
What Does Physical Marketing Do, Anyway?
First, we should explore the phenomenon that leads to physical marketing having such a beneficial effect on an otherwise digital strategy. There are three basic foci that marketers should direct their attention to, as follows:
- Human beings are better suited to messages delivered through direct mail. Research has shown that direct mail is both easier to understand and more persuasive than digital media. Furthermore, campaigns that combine direct mail and digital initiatives have been shown to draw 39% more attentiveness than a campaign that focuses exclusively on digital.
- Integrated strategies are easier to produce than ever. Returning for a moment to direct mail, these pieces can easily be incorporated into a shared campaign. Adding a QR code to your direct mail can draw an audience further into a marketing campaign than they would be drawn otherwise.
- Diversification is key. Many marketers have fallen victim to deciding to focus exclusively on either physical or digital efforts. It is much more effective to combine the two formats, as it helps to create an approach that is more likely to catch a more diverse audience with your marketing.
An In-Hand Reminder
In addition to these factors, it is important to consider the tangibility of a physical marketing material. Take, for instance, a pen that is branded to your managed service provider. Will the target you’ve given it to think about you and your business every time they use it? Probably not—but they will be reminded often enough to consider your services when the need arises.
Of course, branded pens aren’t the only physical marketing pieces that you can (or should) use. While easy handouts, like pens or lanyards, can be effective awareness builders, you will also want to share informational materials to show that you know your stuff. Producing brochures, flyers, and other informational materials can allow you to spread the word of your services while providing evidence that you have the know-how to deliver on them.
Directions To Your Website
Your website is the cornerstone of your marketing, which means that all of your other initiatives should somehow tie back to your website. Whether you hand out business cards with your website URL printed on them, or your flyers have a QR code, your website should be the destination that you are always trying to push your audience towards.
Whether you use direct mail, brochures, or even a business card, your marketing can only be helped by a well-put-together physical element. For help with your direct mail marketing needs, check out what we can do to assist you. Reach out to us at 888-546-4384 or contact us here if you'd like to discuss this further.