Keep Your Brand on Top-of-mind for Clients and Prospects.
With so much emphasis put on digital marketing, sometimes we forget how important it is to take advantage of all available marketing tools. While digital marketing has taken over many advertising mediums, it has certainly not killed the power of print marketing.
Direct Mail Marketing is still effective in displaying to your market a unique, genuine, and personal touch. Who doesn't enjoy receiving personal mail?
Direct Mail Marketing tools demand the recipient's attention. Letters are physically present and must be held, passed on, and call out to your prospect from their desk. They can't be ignored by simply clicking them away, or automatically filtered to a trash can.
According to the USPS 98% of consumers bring in their mail the day it's delivered, and 77% sort through it immediately.
Brochures: Do you have literature about your services? Does it include features and your company's contact information?
Newsletters: Whether electronic or printed, newsletters are a great way to communicate your message.
Postcards: Giving information, tips, or promotional information keeps your business fresh in the mind of the recipient.
1% Kit: Make an impression by sending a branded box with mouse pads, pens, calendars, mugs, chocolates, or other fun items.
QR Codes: Create a continuous experience from print to digital. A printed QR Code will drive your prospect back to your website or landing page.
Is there a direct mail campaign that you'd like help tackling? Let us know.