Three Things You May Not Be Doing To Market Your MSP

Marketing your MSP is more than getting your name recognized, it is about developing a reputation that inspires potential customers to contact you. While marketing is critical, there are some things that you may not be doing to increase its effectiveness, and generate the leads you’re seeking.

Are You Doing All You Can to Market Your MSP?

If you’re like most businesses, your marketing efforts consist of a website and a Facebook account, neither of which is updated, and for the most part were created as a box to check off, with no real plan on how to use them as a marketing tool. While your MSP website is an essential component of your marketing, your website can't and shouldn’t be the only marketing you do.

However, if you have been engaging in more marketing than having a website and you feel your MSP marketing hasn't been delivering the results you hoped, here are three steps you can take to bring your business to the attention of potential customers.

2. 1. Develop Your Brand

Many business owners feel that branding is just more marketing mumbo-jumbo. It is common for most businesses to think about branding as having a logo designed. However, branding is a lot more than the superficial buzzword people have come to view it as. Effective brand development is far more strategic, designed to develop your reputation and how potential customers view your business. 

Is your business viewed positively or negatively? Worse, do other companies even know your organization exists? What does your social proof say? Are your reviews complementary? Do you have any? All these factors go into fleshing out your brand and giving leads a reason to take a chance on your services. 

When developing your brand, one question is, what makes your MSP different from your competitors? To be successful, go deeper than stating you're dedicated to customer service because, let's face it, everyone says that. Take this moment to promote your specialty. Is it server support, cybersecurity, or something else?

Of course, talk is cheap. It would help if you showed that you are the best at what you do; this is where your content comes into play. By offering case studies, collecting reviews, and creating helpful content, you can provide potential leads with the proof they need to feel confident to contact you.

2. 2. Market Consistently

One of the constant refrains businesses make regarding marketing is that it takes too long, and that's a fair point. Your business can take a long time to become top-of-mind for potential leads. Unfortunately, many companies lose patience and stop marketing, preventing any momentum from being gained. We get it, you need the phones to ring now, but marketing can be nebulous, subject to the whims of a fickle marketplace. 

This is the reality of most marketing, and it takes time to develop enough name recognition, SEO, and social proof to break through the noise and enter your audience's consciousness. The best way to enter your audience's consciousness is to be consistent in how you engage with them. What does consistency look like? It's blogging or posting on a predictable schedule, and most importantly, it's providing your audience (and Google) with high-quality information that provides solutions.

2. 3. Think Outside the Box When Marketing Your MSP

While it is true that managed IT isn’t exactly a glamorous industry, you should still strive to produce content that is interesting and can drive traffic to your website. A common refrain of “unglamorous” businesses is that they aren’t in the “entertainment” business. However, when competing against dozens or hundreds of other companies, you had better be entertaining if you want to have a chance of getting your audience’s attention and keeping it.  

What does thinking outside the box look like? Try something different besides relying solely on your website to generate leads. Some things to try could be

• Creating content for YouTube, such as webinars, talking head videos, and even informative videos which provide helpful information
• Running a contest, a survey, or a poll to familiarize potential leads with your business (make sure to offer a deliverable!)
• Share information about your team and exciting projects you have completed.

If You Want Leads, You Need to Market Your MSP

Ultimately, if you want leads, you must market your services as an MSP. With marketing, you will be able to compete. While word of mouth is still a thing, it pales compared to the number of people you can reach with a successful online campaign.

If you aren’t finding the leads you need to grow your business, and what you’ve been doing isn’t working, now is the time to try something different. We are one of the few marketing agencies built from the ground up to support MSPs.

Unlike other marketing agencies, you don’t have to explain your business; as an MSP ourselves, we don’t need a lesson in managed IT. Our real-world experience allows us to get your campaigns up and running without the learning curve and trial and error other marketing agencies may need.

If you’re ready to be competitive and get your services in front of an audience, call 888-546-4384 today to schedule an appointment.