Part 2 of 3 - Making the Image Represent You [Series]
As we’ve said before, one of the biggest drawbacks to using stock images is that they don’t really represent your brand, specifically. As a product that is meant to be commonly used, there’s a tendency for them to be generic, so they are able to represent anyone who wants to do so. If you’re trying to set yourself apart in someone’s mind, this doesn’t help you much. Yet in many cases you have more options than you might have realized to make a stock image into an ambassador for your brand.