We haven’t exactly been shy about how important social media is for the modern business—including a managed service provider—to be using as a part of its marketing strategy. On top of that, we’ve been vocal about how important images are to include in your social media for nearly a decade…but you can still do better.
Part 2 of 3 - Making the Image Represent You [Series]
As we’ve said before, one of the biggest drawbacks to using stock images is that they don’t really represent your brand, specifically. As a product that is meant to be commonly used, there’s a tendency for them to be generic, so they are able to represent anyone who wants to do so. If you’re trying to set yourself apart in someone’s mind, this doesn’t help you much. Yet in many cases you have more options than you might have realized to make a stock image into an ambassador for your brand.
Part 3 of 3 - Crucial Legal Matters [Series]
The reason that checking this factor is so important is simple: not all stock images are beholden to the same rules. Different photographers and graphic designers will feel comfortable with their art being used for different purposes. As tempting as it may be to bend the rules (after all, what are the chances that they’ll find out?) you must not. The reasons why are long and all-encompassing.
Part 1 of 3 - Choosing the Image You Want [Series]
When it comes to giving your written content a little more ‘pop’ to boost engagement with your audience, one of the best things you can do is to throw a few photos in the mix. People are drawn to images, and will often read what is around them to add to the photo’s context. However, photo content of a high enough quality to share can be time-consuming to produce, and requires a certain degree of skill--and unless you happen to have a trained photographer on staff, professionals can be expensive to contract. Fortunately, there’s another option: stock photos.