Twitter is an amazing social media platform that can provide you with a wealth of insight into your customers, competitors, and so much more. With its 145 million+ active users, Twitter is a powerful marketing tool for both large and small businesses. One neat feature on Twitter you may not have heard of is its Lists.
As a business, it’s important to have a presence on social media. However, you should be doing more than just setting up an account on each commonly used platform. You also need to professionally brand your company pages.
When Twitter was first established in 2006, the restrictions on a post’s character count were much more stringent compared to other social media platforms. While these restrictions have loosened, your social media marketing strategy for Twitter will be much different compared to other platforms.