What is the difference between a good brand, and a great brand? Consistency.
What is one thing that all big name companies have in common? They are consistent across the board with all of their marketing initiatives. All collateral, all print pieces, all advertisements, and all graphics, together reflect a cohesive, unified image.
On April 21st, Google made a major update to their search algorithm. Their algorithms are tweaked and changed all the time, but this update is significant because it totally changes the way Google indexes non-responsive websites.
If your website isn't considered mobile-friendly (more on that in a moment), it will lose rankings on google when a user is searching from a mobile browser. Although the changes are in place, the results could take days, weeks, or months to take. According to Google, this change doesn't affect desktop search. It affects mobile devices like smartphones and tablets (however Windows 8.1 tablets are only affected when using the browser from the Metro interface).
The inbound marketing equivalent to the phrase, “all roads lead to Rome” is the phrase “all roads lead to your website.” Your website is a 24/7 marketing tool for your business. It can be used to capture leads, educate clients, communicate your vision and culture, and even build relationships between you and potential clients. On the other hand, a poor website presence will likely hinder your overall marketing efforts. It’s in your best interest to be proud of your website.
