It’s Not Too Late to Start Marketing! Don’t Wait Until It Is...

Your IT company may have been able to skate by for years with just an office space and a very basic company website. You had a steady flow of customers coming in. Maybe there were a few slow months here and there, but nothing you couldn’t weather by waiting it out until things picked up again.

This strategy is one that small businesses in every industry and sector will choose to adapt. Owners of these companies just want to run their business - nothing else. They want as little overhead costs as possible because, in their minds, they believe this is the best way to maximize their profit margins.

In all actuality, they’re setting themselves up for failure.

Fail to Market, and Risk Losing Your Business

You may have heard these statistics before, but according to the U.S. Bureau of Labor Statistics:

• 20% of small businesses fail within their first year
• 50% of small businesses fail after five years
• 65% of businesses fail after 10 years

These businesses fail for numerous reasons, but the 8th most common reason according to an analysis conducted by CB Insights is due to poor marketing. Even higher up on that list at spot number 4 is being outcompeted.

For MSPs, when your competition (specifically other MSPs, since they likely have similar service offerings) has better marketing than you, those companies will easily be able to outshine you and take away potential leads. If you let your competition do this for too long, you’ll end up like all of those other small businesses.

We don’t want to scare you; we just don’t want you to end up like them!

An Alternative (Better) Solution

Fortunately, there is a way to come out on top and help your business succeed long-term: Marketing!

As you probably already know, you need to spend money to make money, and marketing is something that you need to be spending money on if you want to see increased profit margins over time. That is because marketing done right will:

• Increase brand awarenesses
• Improve your company’s reputation
• Generate potential leads
• Move leads through your sales funnel at a faster rate
• Help you close deals
• Aid in client retention
• Assist in upselling current clientele
• Encourage positive word of mouth and referrals

...and so much more!

How Do I Get Started?

If you’re starting from the ground up, there is a LOT that you need to do: social media, blogging, SEO, direct mail and email marketing, deliverables, gathering social proof, campaigns… the list goes on. To make things easier for you, we’ll include links to some of our blogs to help guide you in the right direction:

• Build Your Brand: Key Elements of a Marketing Strategy That Gets Results
• Kickstart Your Marketing Efforts Using These Strategies
• Claim and Manage Your Business Online with Google My Business
• How To Launch Your Business’ Social Media Presence
• How to Start A Company Blog
• A Quality MSP Brochure Has These 4 Things
• Writing A Compelling Case Study That Gets Results
• Lights! Camera! Action (In Your Marketing Efforts)!
• How to Achieve Success with Your Company Website
• Understanding SEO Blog Series
• How to Be Sure You’re Getting the Most Out of Direct Mail
• Creating a Company Newsletter That People Want to Read
• How to Best Use Postcards for Your Business
• 10 Best Practices to Follow When Promoting One of Your Services
• Targeting the Unaware, and Bringing Them to You
• Get Your Marketing on the Track to Success
• What Your MSP Marketing Tool Belt Should Include

We know, that’s a LOT! That’s why we’re here to assist you in your MSP Marketing needs. As an MSP ourselves and an MSP Marketing Agency for IT companies all over the world, we understand what needs to be done to get on the track towards long-term success. Feel free to schedule a demo with our sales team to see for yourself.