For those new to marketing, it can be hard to formulate a plan. You’re starting from the bottom, behind all of your local competition who have been marketing their products and services for years. Where should you start? What do you need to do to make yourself noticed? Here are some places to begin.
Claim your Business
Google makes it easy for you to claim your business online through Google My Business. However, many small businesses don’t think to do this. Once you do claim your business, you can confirm the information that is listed such as your location, hours, website address, and phone number. Doing this ensures that potential customers in your area receive the correct information when they are searching for local IT help.
Develop a Social Media Presence
If you haven’t already established a presence on social media, you should. Social media is a great place to start because it is free to set up an account. Start by setting up business pages with Facebook, Twitter, and LinkedIn. These three platforms are essential for any business in the B2B space, and their power appears to be growing. Between 2014 and 2016, content consumption rose 57% on Facebook, 25% on Twitter, and 21% on LinkedIn. To get the most out of social media, ensure that you:
- Tailor your content/posts to your target audience
- Post consistently on a regular basis
- Humanize your company
- Include calls to action when relevant
- Engage and interact with customers and prospects
- Track your metrics
Start a Blog
One of the best ways to establish expertise is to start a blog. Company blogs allow you to showcase your knowledge of the industry so that customers and prospects grow to see you as the local IT expert. It may be a lot of work to research and write about relevant content, but business who blog benefit from it: B2B marketers that use blogs generate 67% more leads than those that don’t. Blog posts should be shared to your social media pages. This will enrich the quality of your social media posts, while at the same time drive more readers to your website.
Optimize your Content
If Google can’t find you, you might as well not exist. To ensure that people can locate you, you need to know what keywords best describe your business’ product and service offerings. Are these keywords used on your website? Are you producing content that is in line with these keywords? If not, your business will struggle to generate the right traffic to your website.
Let Us Help You!
If you would like help getting started on social media, building blogs, optimizing your content, or developing a long-term marketing plan, we can help! Contact us today to learn more about our services.