How To Use Business Trends to Market Your MSP
Knowing which services your MSP should market can seem like a guessing game, but it doesn’t have to be. If you understand and take advantage of market trends, you can tailor your MSP marketing strategy to target your audience, drive traffic to your site, and convert. Read on to learn how.
Why Business Trends Matter When Marketing Your MSP
Business trends can be crucial to your marketing because they allow you to observe the areas where potential customers may be interested in learning more. The most obvious example of a business trend would be the mass adoption of remote work. As scores of businesses embrace a remote workforce (willingly or not), it shouldn't be difficult to determine what bottlenecks they will face as they make the transition. Understanding these trends is critical to developing a marketing plan for your MSP. Doing so will allow you to market your MSP post-COVID-19.
As an experienced MSP, what services do you think a business new to remote work would need to be successful? What tools would provide them with solutions to their challenges? When marketing your MSP, your marketing plan should explain how those tools will help solve their remote work problems and why you're the MSP who can make it happen.
Put Yourself in the Shoes of Your Clients
How to decide which service to offer? Become your client by adopting a buyer persona. While developing a fictional persona can seem a little out there, all you're doing is putting yourself in the shoes of your customers and behaving as if you were them. Doing so can provide invaluable insight as to what services your customers need.
If you imagine yourself as a business owner who is new to supporting a remote workforce, what challenges come to mind? Is it communication, collaboration, or perhaps data security? Would you be worried about having an insufficient infrastructure to handle the influx of online requests, and are you set up to take credit cards? Does your remote team have the level of technology at home to allow them to be productive?
Your persona's goal is to better understand your customers to provide them with the services they need to solve their technology problems.
Soothing Pain Points
Once you recognize the issues that prevent businesses from being successful, you are now in a position to show that you can solve them. If team collaboration is a problem, then a productivity suite such as Microsoft 365 or Google Workspace can help. Is your business shifting to online ordering due to social distancing? Then invest in robust data security, including PCI compliance, and even a new website design. Is communication with your team and clients faltering? VoIP and video conferencing may provide a solution.
While as an MSP, you know which tools are right for the job, your potential customers won't unless you tell them. Your primary purpose as a business owner is to generate leads in order to grow your business. To do so, you must explain how and why the services you offer will help organizations do their jobs better.
However, how can you reach them, let alone show them how you can help their business if they know your MSP even exists?
The Need to Market Your MSP
The only way a potential lead will know how you can help them is by letting them know, which means you need to market your MSP. Marketing your MSP can utilize various tactics, and strategies, but ultimately the goal is to get your message out to generate interest in your services and, therefore, generate leads. Your website isn’t going to do it on its own, especially if you aren’t feeding into the specific problems your ideal prospects are facing.
JoomConnect is one of the few marketing agencies for MSPs that knows what it's like to be in your shoes because we're an MSP ourselves. This allows us to understand which marketing strategy will work best for you and help generate the leads you're seeking. Some of our marketing services for MSPs include: lead generation, content marketing, search engine optimization, and more. Call 888-546-4384 today to find out what we can do for you.