Need more traffic to your site? Want to increase brand awareness? Could you use more email subscribers? Try a giveaway! Maybe you’ve tried to do one before, but did not see the results you were looking for. Would you be willing to try again if you were armed with some additional knowledge?
In the previous part of this two-part blog series, we went over the types of sales promotions that B2B marketers typically use to generate sales, and what you should be avoiding when designing the basic structure of your promotional campaign. This blog will go over how to get the word out about the sales promotion you are running, and ways you can track the success of your promotion.
You probably have heard of the Four P’s of Marketing - Product, Price, Place, and Promotion. As an established company, you likely already have the first three P’s more or less figured out. The fourth P - promotion - can be a little bit more difficult to do, specifically when you are looking into running a sales promotion.
Promotions, such as sweepstakes, games, coupons, contests and loyalty programs, can be a great asset to your company’s success. However, they can also fall flat if you do not implement them properly. How do you know when your promotion has gone from fantastic to flat?
There is one thing that can separate any cold call from the crowd: Knowledge. Knowing who your target is and what they need from you is the only way to prevent your call from being banished to the voicemail graveyard.