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JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.

How SMBs Can Win Big with Collaborative Marketing and Strategic Partnerships

How SMBs Can Win Big with Collaborative Marketing and Strategic Partnerships

While marketing may feel like a fiercely independent endeavor for every business, this is only half true. Sure, you may not want to promote one of your direct competitors… but why not work with another company, in a different industry, to meet both your goals?

This approach is almost a marketing cheat code, the rising tide that raises all ships. Let’s talk about why such partnerships are so valuable and how to take advantage of the marketing advantages for yourself.

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B2B Client Journey Mapping: A Strategic Guide for Managed Service Providers

B2B Client Journey Mapping: A Strategic Guide for Managed Service Providers

Without an understanding of its unique and nuanced client acquisition and retention process, no business—especially a managed IT service provider—is going to find business growth optimally attainable. MSPs especially need to have a structured approach to nurture prospects from the awareness stage of the marketing funnel to become fully-fledged, long-term partners.

One process that greatly helps this endeavor is the use of customer journey mapping.

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Transforming Your Testimonials into Powerful B2B Case Studies

Transforming Your Testimonials into Powerful B2B Case Studies

In any marketing, the success stories of your prior clients can make a particularly large impact on your marketing efforts… more so than pure statistics typically do. This is because client accounts help provide a sense of authenticity to the claims your marketing makes. Hence, precisely why client testimonials are so impactful. 

On top of that, there’s no denying that their impacts can be amplified by expanding them into full-blown case studies. Let’s go over how you can do so for your business’ benefit from start to finish… obtaining a testimonial, acquiring permission to expound upon it, and crafting an account that aligns with best practices.

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Stop! Are You Wasting Money on Keyword Domains in 2025? (The Truth About Redirects)

Domain Names

Alright, let's cut straight to it. You’ve probably heard it, maybe even done it: buying up a ton of domain names packed with your favorite keywords.

BestMarketingAgencyAnytown.com TopWidgetsOnlineStore.com CheapAndBestLocalServices.com

The idea? Point them all to your main website and BOOM! Instant SEO superstardom, right? Watch those rankings climb!

Hold up.

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How to Reignite Engagement with Your Lapsed Prospects

How to Reignite Engagement with Your Lapsed Prospects

Acquiring new clients—especially as a managed service provider—often commands significant attention and resources. However, a valuable pool of potential revenue could already be in your existing database: prospects who may have previously shown interest but have since become less engaged, or past clients whose contracts have lapsed.

Neglecting these dormant opportunities can be a costly oversight. A well-defined strategy for re-engagement not only offers a more efficient path to revenue generation but also leverages the prior investment made in initial outreach and relationship building.

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