Email marketing can often be approached in the wrong way, often due to a misunderstanding of its capabilities. Too often, it is considered more of a blanket, mass marketing tactic than a targeted, one-on-one strategy. However, using analytics and Big Data to have an informed approach, you can use some of email marketing’s features to personalize your marketing to each recipient.
From marketing to sales to service delivery, a company’s success is based on a series of goals that need to be met. However, setting clear, actionable goals is easier said than done.
S.M.A.R.T. is an acronym that helps businesses of all sizes and industries set these actionable goals. It stands for: Specific, Measurable, Achievable, Realistic, and Timely.
Summer isn’t over yet! Today’s Crock-Pot combined a summer favorite, shish kebabs, and a team favorite, fajitas, with: Fajita Shish Kebabs, and Cherry Turnovers for dessert! Watch as our team gives their own unique definition for shish kebabs in today’s video!
Try them for yourself with the recipes below!
One of the most important metrics to any marketing strategy can be one of the trickiest to calculate: Return on Investment (ROI). Along with more tools to help you calculate it, digital marketing has seen ROI undergo some extreme changes. While the principle this metric has been around for a very long time, it’s only in the past decade or so that data became easier to collect and analyze. is easy to collect the data required for an accurate ROI.