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Chris Chase

Why You Should Send Out Personalized Emails, And How


 Email marketing can often be approached in the wrong way, often due to a misunderstanding of its capabilities. Too often, it is considered more of a blanket, mass marketing tactic than a targeted, one-on-one strategy. However, using analytics and Big Data to have an informed approach, you can use some of email marketing’s features to personalize your marketing to each recipient.

Chris Chase

How S.M.A.R.T. Goals Will Benefit Your Business


From marketing to sales to service delivery, a company’s success is based on a series of goals that need to be met. However, setting clear, actionable goals is easier said than done.

S.M.A.R.T. is an acronym that helps businesses of all sizes and industries set these actionable goals. It stands for: Specific, Measurable, Achievable, Realistic, and Timely.

Charlotte Chase

What is a Kebab? [Video]


 Summer isn’t over yet! Today’s Crock-Pot combined a summer favorite, shish kebabs, and a team favorite, fajitas, with: Fajita Shish Kebabs, and Cherry Turnovers for dessert! Watch as our team gives their own unique definition for shish kebabs in today’s video!


Try them for yourself with the recipes below!


Chris Chase

Happy National Tell a Joke Day!


 In honor of this day we figured you could always use a few marketing-related jokes, right? So, we’ve compiled a list of our favorite marketing related jokes for you! Enjoy!

Chris Chase

Size Matters: Measuring Success with ROI for Marketing Campaigns


One of the most important metrics to any marketing strategy can be one of the trickiest to calculate: Return on Investment (ROI). Along with more tools to help you calculate it, digital marketing has seen ROI undergo some extreme changes. While the principle this metric has been around for a very long time, it’s only in the past decade or so that data became easier to collect and analyze. is easy to collect the data required for an accurate ROI.