Email marketing is widely regarded as a modern business necessity in order to keep your position in your prospects’ and clients’ minds. The world of email marketing is rich with terms and definitions that are important for markets of all levels of experience to understand.
We’ve created a glossary of these terms for your reference—but if you want more context into any of these terms, you can always reach out to us.
If you were to poll a group of people, we would be willing to bet the majority would say spam is gross - whether you’re talking canned “meat” or what fills that annoying folder in your Inbox. Now, the point of that meat-substance may have originally been a good one. After all, why wouldn’t a precooked meat that you could essentially eat anywhere, that was relatively inexpensive and could last for years, be a good thing? We’ll let you be the judge of that, but what we do know is that there is nothing good about the spam hitting your Inbox, and what’s even worse, is the spam hitting other people’s inboxes from you!
A common misconception among MSPs is that purchasing a list of leads is as good, or better than, cultivating a mailing list of their own. The fact is that purchased lists are expensive and unreliable, and, when used improperly, may even result in legal issues.
The influence that email can have on a marketing initiative is undeniable, especially when the business doing the marketing is considered small or medium-sized. However, with modern business being the way that it is, these companies will often need to use their email to send out messages en masse, which is greatly helped by the use of an email management system.
But which email managment system is the right one for your business? One of the most popular choices out there is Constant Contact. Here is everything you need to know about Constant Contact, so that you can decide if it's the perfect solution for your company's needs.
Email marketing can often be approached in the wrong way, often due to a misunderstanding of its capabilities. Too often, it is considered more of a blanket, mass marketing tactic than a targeted, one-on-one strategy. However, using analytics and Big Data to have an informed approach, you can use some of email marketing’s features to personalize your marketing to each recipient.
When managing hundreds of websites for managed service providers (MSP), security is paramount. An MSP can’t preach strong security practices to their clients while having problems with their website. These days, hackers are aggressive and relentless when it comes to using exploits to test your security. So much so that even when applying multiple layers of protection across a site, the server, and keeping everything patched, threats can sneak in. This is why it is critical to have a first line of defense; in this case, a CAPTCHA.
