What is GEO Protection?
We ran into a little problem. As it turns out, so many MSPs are taking advantage of our marketing solutions we often get sales requests by our clients' competition. I suppose this isn't a bad problem to have! We are implementing a solution right now to combat this and prevent locally competing MSPs from marketing with the same content. We call it GEO Protection.
Our GEO Protection program was designed to ensure that all of our clients who are located in similar geographical service areas will have different website design, blog, eNewsletter and Printed Newsletter content. We've been doing this already with our website design services for over half a year, ensuring that we don't roll out a website with the same exact design for an MSP when we already have a partner in that area.
We're now expanding GEO Protection to cover our MSP Blog service and our monthly newsletter services by implementing a second content stream. This stream will often cover the same topics and push the same values of the original stream, but the content will be re-written, and posts will be shuffled slightly so both streams don't kick off the same topic on the same day. As we grow, we'll be implementing more blog streams to accommodate for demand.
Of course, clients can also rework any content we provide to the website and customize it for their own. We often encourage this because unique content is extremely important on the search engines. Simply reworking a couple paragraphs or adding your own insight or analogies to our existing content will give your MSP a big edge.
However, if we deem something extremely time sensitive, such as 9 million Linked In accounts being compromised or Apple shocking the world with a new iPhone, we might kick off the content on the same day. We might also take something that just happens to work very well exactly as it is written and use it on both streams. It will typically be up to our discretion, but we encourage feedback and suggestions!
In order to do all this, we've tripled our content writing team and plan on growing it further over the next few months. We also plan on offering multiple website and whitepaper content reservoirs, video, more campaigns, and a lot of other cool new features!
One more thing; I'd like to personally thank everyone who came to our webinar on Tuesday to provide feedback about our GEO Protection program. We're real thankful for the great partners we have! Thank you!