JoomConnect Blog

In any marketing, the success stories of your prior clients can make a particularly large impact on your marketing efforts… more so than pure statistics typically do. This is because client accounts help provide a sense of authenticity to the claims your marketing makes. Hence, precisely why client testimonials are so impactful. 

On top of that, there’s no denying that their impacts can be amplified by expanding them into full-blown case studies. Let’s go over how you can do so for your business’ benefit from start to finish… obtaining a testimonial, acquiring permission to expound upon it, and crafting an account that aligns with best practices.

Alright, let's cut straight to it. You’ve probably heard it, maybe even done it: buying up a ton of domain names packed with your favorite keywords.

BestMarketingAgencyAnytown.com TopWidgetsOnlineStore.com CheapAndBestLocalServices.com

The idea? Point them all to your main website and BOOM! Instant SEO superstardom, right? Watch those rankings climb!

Hold up.

Acquiring new clients—especially as a managed service provider—often commands significant attention and resources. However, a valuable pool of potential revenue could already be in your existing database: prospects who may have previously shown interest but have since become less engaged, or past clients whose contracts have lapsed.

Neglecting these dormant opportunities can be a costly oversight. A well-defined strategy for re-engagement not only offers a more efficient path to revenue generation but also leverages the prior investment made in initial outreach and relationship building.

SEO is important, but being found online goes beyond just whether or not your website is optimized. 

Let's talk about expanding your digital footprint beyond the confines of your own website. Building your reputation and authority outside of your website is where off-page Search Engine Optimization (SEO) comes in, and it's vital for attracting those high-value local clients.

As an expert in your field, you possess a wealth of expertise and valuable insights that can resonate deeply with your target audience, encouraging them to engage with you…but this may not be enough. You still need your audience to consume your content for it to offer value to your marketing efforts.

The challenge often lies in effectively distributing your content across the various channels your potential clients will use. This is where the strategic art of content repurposing emerges as a powerful ally. Let’s review some best practices for squeezing every drop of value from the content you deliver to your audience.

Let’s rip off the Band-Aid and just say it:

Yes, direct mail remains valuable to a business’ comprehensive marketing strategy, particularly in B2B applications. The only caveat is that it must be used strategically for this to stay true.

Let’s take a few moments to review why direct mail is commonly seen as a good tactic and how you can (and should) optimize it for your organization’s operational benefit.

Let me ask you this: if everyone else jumped off a bridge, would you, too? You might… IF you were presented with evidence that everyone else had enjoyed some benefit from doing so.

This is the power of social proof—a phenomenon where we’re motivated to mimic those we see enjoying success to share in that success. We ask friends for restaurant recommendations or who they go to when they have a specific need, and we crowdsource these opinions online all the time.

Let’s explore how you can promote this discourse around your business services and use it in your marketing efforts.

It’s one thing to attract new people to your business initially… it’s quite another to keep their interest over time and cultivate a professional relationship with them. As such, it is important that you look beyond pure engagement… past the sizzle, so to speak… when communicating with your audience.

You also need to consider how you should follow up on your engagement efforts to reach a sale and how to keep these new clients engaged with your services and interacting with you long afterward. Let’s discuss a few strategies you may consider in your attempts to do just that.

Seeking out the right businesses for your managed IT service offering is critical to your success; otherwise, you’ll find yourself trying to make deals with people who simply aren’t the right fit. This means that you need to seek out these businesses mindfully and strategically.

Let’s break down how you can more effectively identify who makes up your ideal audience and optimally target them. 

So, your team has an SEO strategy for your MSP website chugging along. You follow best practices and can drive high-quality, relevant traffic better than a dancing traffic cop. There’s just one problem: no calls, no forms completed, no emails received, and no conversions at all. So, what are you doing wrong? 

The problem isn’t your SEO. What you actually need to do is reconsider your closing argument as to why you, not your competitors, are the best option.

Cold outreach has had a bad rep in modern marketing, but this reputation has not stopped it from being highly utilized and highly successful… when it’s done right.

Let’s review what you can do to make your cold outreach efforts more successful.

Social media is a hugely helpful tool for businesses, especially those that function as providers for other companies. Using social media to promote your B2B operations helps you communicate directly with your target audience… provided your target audience actively follows you on your business profiles.

Let’s talk about ways you can organically build your business’ following (and, crucially, engagement) on social media.

Let me ask you an important question: would you find a statement more impactful if it came from a business or if it was presented from the perspective of one of its clientele?

It's probably the second option. It only makes sense… even if it’s the business distributing it, the fact that someone else’s name is tied to a statement adds significant confidence that the contents are trustworthy. This is precisely why client success stories can be so compelling when featured in your marketing.

Let’s talk about how to use these powerful marketing tools for yourself, but first…

Capturing leads is only the first stop. Turning them into clients? That’s where the real challenge lies. Success isn’t just about making a good first impression—it’s about maintaining the momentum. A well-crafted email nurture sequence bridges the gap between the initial interest and long-term commitment, providing a scalable, strategic way to guide leads through the sales funnel. 

Trust is the bedrock of any successful business relationship. Whether it’s a business owner depending on their employees to do the right thing, a company relying on its vendors to deliver what’s been promised, or a prospect choosing between service providers, trust is the differentiator that turns prospects into loyal customers.

Sometimes, viewing your business in terms of its different departments—less of a cohesive workforce and more disparate teams—can be too easy. This is often a dangerous pattern to watch develop, especially where your sales and marketing are involved.

Let’s discuss why this pair needs to work collaboratively for your business to see optimal success and explore ways to encourage these behaviors in your organization.

Leads are an invaluable asset for any business, so generating the high-quality, engaged ones your organization needs to attract is essential. There are numerous ways to do so online, so let’s discuss some methods for encouraging these leads. 

Let’s get this out of the way: you must communicate your message to the people you’re trying to convert into customers. These are the people who make up your leads, granted, but your leads are little more than a summation of data… notes you have about the businesses who may want to work with you.

However, you also mustn’t discredit your data on these leads, as it can easily be used to improve the message you share with the people receiving your communications. Let’s explore how you can do so via personalization.

Marketing managed IT services, much like marketing any service offering, largely depends on the quality and applicability of your content and the topics it discusses.

As a result, it is essential to produce good content and address the topics your audience is most interested in learning about. Let’s discuss a few things that this could—and really should—entail.

We spend a lot of time discussing how beneficial a blog is to a managed service provider—or any B2B organization, really—as it serves as a simple means of attracting attention from search engines, demonstrating your business’ value, and boosting awareness of what problems you can solve for them. One question remains, however: 

How do you get the appropriate eyes on your blog?