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JoomConnect Blog

JoomConnect is the Marketing Agency for MSPs. We strive to help IT companies get more leads and grow. We rock at web design, content marketing, campaigns, SEO, marketing automation, and full marketing fulfillment.

4 Reasons You Should Be Using Case Studies

4 Reasons You Should Be Using Case Studies

Case studies are a great example of marketing collateral that any business should consider using for various reasons. Let’s review a few of these reasons, then cover what a case study should provide and how to put it to use.

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Why You Need a Formalized Referral Process

Why It’s Important to Formalize Your Referral Process

The value of a good referral should not be underestimated. Not only do they help you acquire a new prospect without the typical marketing investments you would otherwise make, but they also typically enter your marketing funnel much closer to the purchase point than the average lead does.

However, don’t make the mistake of thinking that referrals will start flowing in without some effort on your part. Let’s discuss the processes you must adopt to encourage your clients to provide you with referrals.

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11 Practices to Accelerate Your B2B Social Media Marketing

B2B Social Media Marketing

While it may not be the first marketing avenue that a business serving other businesses might consider an effective tactic, social media can actually present some significant benefits. These benefits only become more pronounced and apparent when a business’ social media adheres to certain best practices. Let’s go over them together so you can embrace them for yourself and your business.

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What We Learned While Marketing Our Cybersecurity Lunch and Learn

What We Learned While Marketing Our Cybersecurity Lunch and Learn

We recently ran a Lunch and Learn series talking to local businesses about essential cybersecurity protections and laws they needed to uphold. We learned quite a bit throughout this process—thanks in no small part to an obstacle that suddenly required us to make some significant changes in the middle of our series—and wanted to share what we learned here so you could take advantage of the lessons the next time you plan an event… or how we can help you directly.

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5 Steps to Creating a Killer MSP Business Plan

5 Steps to Creating a Killer MSP Business Plan

As a managed service provider (MSP), you know the importance of having a solid business plan. It serves as a roadmap for your business, outlining your goals, strategies, and financial projections. A well-crafted business plan can help you secure funding, attract clients, and guide your business toward success.

In this article, we’ll discuss the five essential steps to creating a killer business plan that will set your MSP up for growth and profitability.

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The Value of a Printed Newsletter Should Not Be Underestimated

The Value of a Printed Newsletter Should Not Be Underestimated

With so much focus on digital marketing nowadays, it can certainly be tempting to focus solely on these efforts… often, to the detriment of other forms, like print. We wanted to take a few moments to address this temptation and talk about how print marketing, specifically in the form of printed newsletters, still has a lot of value to offer businesses… particularly, managed service providers.

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6 Essential Tools to Bring Marketing Back to Your Website

6 Essential Tools to Bring Marketing Back to Your Website

Your website is the roadway for all digital information about your company’s services, products and vision. Leveraging your website to generate and convert leads is pivotal in today's digital landscape. In this article we will discuss six marketing tools that, when utilized adeptly, can guide potential customers directly to your digital doorstep.

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Don’t Fall for These Image Copyright Infringement Scams

Don’t Fall for These Image Copyright Infringement Scams

Of all the shady scams on the Internet, image copyright infringement scams are among the worst. Let’s talk about what they are, who they victimize, and how you can beat them.

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The Biggest Mistake MSPs Make with their SEO (It Will Waste So Much Time and Money)

The Biggest Mistake MSPs Make with their SEO (It Will Waste So Much Time and Money)

Search Engine Optimization is one of those things that can seem both straightforward and soul-crushingly convoluted all at once. Google tells us “just make a great website with good content” and yet there are hundreds of intricate metrics that Google uses that they don’t tell you about. Then you have experts claiming to know the secret sauce, or people claiming to have access to some mythic back door to Google, or others boasting their success based on one little thing they did. 

There are a lot of ways to get lost in the weeds when it comes to SEO, but there is one particular mistake that MSPs make that truly ends up costing them a lot of money, and in the end, doesn’t guarantee any sort of success.

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Plan Out Your MSP's Marketing for 2024

Plan Out Your MSP's Marketing for 2024

2023 is already coming to an end and it’s a crucial time to lock in your plans and objectives for the coming year. The last few years have been a whirlwind for MSPs, and for many, that has been a good thing. With more and more businesses wanting to take compliance seriously thanks to insurance companies starting to ask them questions, to the sudden popularity of AI tools, MSPs have a lot more to add to their toolkit. On top of that, there’s still business communication like VoIP, physical security and access control, and a whole slew of remote/conferencing tools to help the modern business out with. An active, forward-thinking MSP can look like an amazing opportunity to a business owner who values technology and automation.

Let’s talk about how your MSP can capitalize on this and plan out your marketing for 2024.

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The State of SEO for MSPs in Late 2023

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It’s getting darker earlier, the weather is cooling down, and we’re all getting an influx of emails about IT Nation, so you know what that means. Yes, we’re entering the fourth quarter of the year, and soon it will be 2024.
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How Your MSP Should Be Using LinkedIn to Its Fullest Potential

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Since it was first introduced in 2003, LinkedIn has shown its value as not only a great tool for job seekers, but also as a resource for businesses that serve other businesses to market their services and specialties. However, there are a lot of ways that you might not be getting as much out of your use of the platform—and that’s why we wanted to share a few best practices to help fix that.
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Has Google Forgotten Your MSP?

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Is your MSP website not gaining any traction on Google? Do weeks or months pass with no change in page rank, or worse, no leads? If it feels like Google has forgotten about your MSP, chances are it has. Here are some things you can do to get back on Google’s radar.
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Use Your MSP’s Website as a Knowledge Hub, Not a Sales Pitch

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Your website is more than just a business card; it's a dynamic tool to showcase your expertise and build trust with potential and even existing clients. As you evaluate your website do you find it's laden with pages full of quality content, or is it more sales copy?

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14 Terms You Should Know for Email Marketing Success

14 Terms to Know to See Email Marketing Success

Email marketing is widely regarded as a modern business necessity in order to keep your position in your prospects’ and clients’ minds. The world of email marketing is rich with terms and definitions that are important for markets of all levels of experience to understand. 

We’ve created a glossary of these terms for your reference—but if you want more context into any of these terms, you can always reach out to us.

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Tips for Marketing Your Cybersecurity Services

Cybersecurity Marketing

As a managed service provider (MSP), one of the most important services you can provide to your clients is in regards to their cybersecurity, which also makes it an invaluable asset to utilize in your marketing efforts. Let’s go over some tips to help you draw in potential clients by effectively marketing your cybersecurity services—something that’s often easier said than done.

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How to Devise a Winning Content Marketing Strategy for Your MSP

How to Devise a Winning Content Marketing Strategy for Your MSP

Any successful marketing effort that a managed service provider—or any business, for that matter—puts out will need to be designed with a few key questions in mind, regarding the content it includes. Who is your content meant to assist? Why is it that this content is important for your intended audience to see? What is it about your content that makes it uniquely helpful?

These questions are a critical element to what is known as a content marketing strategy. Let’s go over what one of these strategies is made up of, and how to use it to its fullest potential.

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Optimize Your Social Media through Trial and Error

Optimize Your Social Media through Trial and Error

Hiring a full-time social media guru isn’t in the cards for most small businesses, and chances are, you’re among these businesses that just can’t swing a dedicated hire for social media management purposes. What you can do, however, is improve your own skills with social media to help make it as effective for your business as possible.

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Should I Consider Instagram as Part of My Social Media Marketing?

Should I Consider Instagram as Part of My Social Media Marketing?

With over 2 billion monthly active users on the platform, chances are pretty good that a non-insignificant portion of your target audience is at least somewhat active on Instagram. If you aren’t making use of it to your business’ advantage, you should very much reconsider your approach.

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Unlock the Power of Email Marketing: 6 Steps for Success

6 Steps to Effective Email Marketing

Email continues to remain a steadfast tool for B2B marketers. However, like all tools, its effectiveness can dwindle if misused. By following these six best practices, you can harness the full potential of email marketing to your business’ benefit.

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