Steal the Show in Your Prospect’s Inbox with Video Outreach

If there’s one thing that’s becoming increasingly difficult to do, it’s capturing and maintaining someone’s attention online. There’s just so much stuff out there to distract them. This is one reason why email marketing is considered a solid option to catch a prospect’s attention…but even email inboxes are frequently overstuffed and skimmed over.

This can be a problem for your marketing efforts, unless you offer something extra. Oftentimes, that “something extra” should be video, as it helps you build a trusting connection with your audience and promotes your ability to make more deals. 

What Makes Video So Effective for Sales Outreach?

There are four main benefits that incorporating video into your sales and marketing efforts offers:

A Face Forges Stronger Connections than Text

Whether you produce a talking head or invest in a fully animated video, the human psyche will find it easier to latch onto something as compared to a wall of text. As a result, your message will be more impactful and lasting in the recipient’s mind.

Video is More Engaging

It’s a lot easier to consume a quick video than it is to read an email, which means that your message is more likely to be absorbed by your audience. It really makes a difference, too…even mentioning that there’s a video in your subject line can boost your open rates.

More Complex Messages Become Easier to Understand

Complicated subjects are more effectively communicated with the aid of contextual visual aids. Including a video provides this context, simplifying the job your sales department must do.

Video Can Speed Up Sales

When you send someone a marketing video, you’re essentially sending them a sales pitch they can access at any time, meaning you can present them with key information whenever works best for them and keep your sales process actively moving forward.

How to Make Effective Marketing Videos

1. Research your target for optimal personalization.
   Creating an effective video requires understanding your audience so that you can personalize your message as much as possible. If applicable, try to mention their industry and the specific pain points they deal with, for which you happen to have the solution.
2. Respect your prospect’s time.
   Remember who your audience is: business owners who are more than likely strapped for time and burning the candle at both ends. They simply don’t have time to watch a multi-hour epic that describes the services you have to offer (and do you really have time to produce one?). Instead, keep it to anywhere from 30 seconds to a minute, a minute and a half…you’ll be much more successful in maintaining your viewers’ attention.
3. Give your viewer a clear path to follow.
   It’s essential that you also provide your viewer with clear next steps to guide them, whether it's to sign up for a meeting, reply to an email, or simply explore a new part of your website.
4. Be authentic.
   Finally, you need to present yourself and your business honestly. Don’t be all sizzle and no steak—a natural, sincere conversation will be most effective in achieving your goals.

Sales and Video Go Hand-in-Hand, So What are You Waiting For?

From better engagement to simpler messaging and beyond, there are plenty of reasons that video should be a part of your sales and marketing strategy…and if you aren't using videos to your advantage, you should hurry up and start before you give the advantage to your competitors.

Fortunately, you have an ace in the hole to help you get started: us.

We specialize in providing marketing services of all kinds, including some video services. Reach out to learn more about how we can help! Give us a call at 888-546-4384!

Of course, if you want to dive right in, you should set up a meeting with us! We’ll sit down with you to discuss your needs and figure out what we can do to help! Visit URL to learn more.