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JoomConnect Blog

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How an SSL Certificate Can Reduce Your Website's Load Time

How an SSL Certificate Can Reduce Your Website's Load Time

Google Chrome is upping their game. Google has recently announced  that the next version of their popular internet browser, Chrome, will load pages from 20% to 26% faster. Chrome’s new format incorporates the use of a new compression algorithm, named Brotli. Compression algorithms shrink data that is being transmitted, which in turn increases the speed of the transfer. Brotli is a new type of data format which far out performs other compression algorithms.

There’s only one catch.

For now, the new super-speed version of Chrome is restricted to HTTPS websites only. HTTPS is a protocol for safe communication and privacy protection. Its presence in a URL indicates a website is authentic and the information exchanged through the site is secure.


Businesses that wish to add HTTPS protocol to their website will need to purchase an SSL certificate. SSL (Secure Sockets Layer) is a standard security technology for establishing an encrypted link between a server and a client—typically a web server (website) and a browser; or a mail server and a mail client (ex. Outlook). SSL allows sensitive information such as credit card numbers, social security numbers, and login credentials to be transmitted securely by encrypting the data.

These certifications are available for covering a single domain (ex. or a wildcard - which covers your primary domain and all subdomains (ex.,, etc.). Purchase your SSL Certificates here!

Suspects, Prospects, and Leads - Oh MY!
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