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The One Thing that All Marketing Needs to Be Effective

The One Thing that All Marketing Needs to Be Effective
A target. It doesn’t get much simpler than that. For any marketing to be effective, it has to be planned with a distinct target in mind. “Everybody” is not a target, as there are near-countless types of consumers that all have needs that--while they may be similar--are distinctive from one consumer type to another. Therefore, while beginning any marketing initiative, it is crucial that these considerations are kept in mind as you go about tailoring your marketing to your target.

Accept that you will need a specific target to market to. 

As was mentioned before, your target must be narrowed down to be more precise than just any Tom, Dick, or Harry that might see it. There are, after all, far more than three varieties of consumers, and each variety will have different needs that must be acknowledged. Typically, a campaign with a well-founded, researched, and established target will be more effective than one that is just tossed out in the hopes that something will stick to someone.

Determine your target’s criteria.

So now that you’ve selected your preferred target, your next step is to iron out the details that will inform how your campaign takes shape. First of all, establish what needs your selected target will experience during their business operations, and what pain points they will need to have resolved. To do so, and to assist you throughout the rest of the process, you should create a comprehensive profile, including the target’s demographics, a simple analysis of their psychology and of their purchasing and decision-making behaviors. This profile will in turn enable you to determine which marketing channels and language choices will communicate with your target most effectively.


With your determined target criteria informing your actions, it’s time to develop your marketing approach to maintain a presence in their life and, by extension, their awareness. As most modern business owners maintain at least some online presence for their business, the following steps focus on infiltrating your target’s online consciousness

Returning to your target’s criteria, you will need to shape your marketing to fit their individual characteristics before presenting it to them at every opportunity you get. Since part of establishing the target’s criteria would have included establishing what social circles they digitally run in, you will have a tailor-made list of where your target may be found to communicate with them.

This communication can, and should take many different forms. From producing content that encourages social network engagement along with directing paid advertising toward your target, everything should be intended to attract your prospect toward your services. As a result, producing blog content and other evidence of your experience in their interests and shortcomings allows you to gradually become a trusted source, ultimately gaining you testimonials and inspiring the target to share some of your expertise.


By this time, it should have become clear, through observation and feedback, which of your initiatives worked and which didn’t to attract your target. As a result, you will be able to adjust your campaigns in the future to focus on those more effective approaches, all the while collecting leads to nurture into additional clients as well.

However, it is critical to keep in mind that marketing--especially when it is consistently directed to a specific target--is not something that can be glanced at every now and again, otherwise forgotten. As human beings are such dynamic creatures, your efforts will need to be monitored and almost certainly changed to reflect the changes your target will undergo naturally. 


Remember, we’re always available here at if you need any help with any part of your marketing. Good luck!

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