You’ve probably heard of the many benefits that social media can provide for your company. But, despite your best efforts, you’re struggling to receive those benefits. To your knowledge, you’re already posting the right things, at the right times, on the right channels. No matter what you do, you just can’t seem to get more people to follow your pages.
If you’re using social media as a marketing tool, engagement with your profiles is nice, but traffic from your profiles to your website is better. In this third and final part of our Mastering Social Media series, we’ll discuss how to shift your social media followers’ attention directly to your website.