We've been working with Directive for almost 4 years with our website, so it seemed like the natural choice to engage them about our marketing. I was looking for a company who understood my industry, my business, and my ideal clients to take over all of my marketing objectives. Directive worked with me to create a marketing plan that spans a year of marketing activities. They started by asking questions to help me focus my marketing and to help them understand my business. The outcome is a shared document that we are both using to drive marketing campaigns, and track results. The most valuable aspect of the marketing plan is putting a meaningful and logical approach to marketing. To many small IT companies do marketing as an afterthought, funding random projects or one off mailings that don't track return or tie into a larger approach to consistent lead generation. The purpose of the plan is to build a meaningful funnel of leads through consistent execution of marketing. The value of the plan is it gives me a 12 month view of marketing costs, and it enables Directive to execute the plan consistently, even when I am distracted in other aspects of the business. Before I started executing marketing through Directive, I would be captivated by other IT focused markets products that promised to show me the way to marketing success. I have purchased many of these guides and I just never found the time to execute it consistently. The value of the guide to market was clear, but I lacked execution. Directive took the time to understand my brand and build a custom roadmap for my marketing execution, and they will handle all aspects of the execution, allowing me to focus on servicing my clients.