Social Media Autoposting

How does auto-posting work?

If we built your website, your website’s blog generates an RSS feed. This feed is provided to Dlvr.it or Hootsuite. When a new blog is published, the feed updates. Dlvr.it and Hootsuite check the feed every couple of hours for changes. When a new blog post is discovered, a social media post is published with a link to the blog post.

What are the major differences between Dlvr.it and Hootsuite?

The biggest difference is that Dlvr.it is designed to simply pull an RSS feed and publish new posts to social media, while Hootsuite is a much more complex social media management platform that happens to also auto-post from an RSS feed. Hootsuite is more expensive, but if you need a platform to manage all of your social media, we recommend it. If you simply just want to autopost your blogs to social media, however, Dlvr.it is the more cost-effective solution.

What do I get if I choose the free Dlvr.it Option?

We’ll set the account up for you under the Twitter account we have on file for you. Alternatively, you can set up a Dlvr.it account and provide your credentials to us. Once your social media accounts are connected to Dlvr.it, it will check your blog for updates every few hours. When it sees that a new blog is published, it will share it out to the two social networks you have connected to Dlvr.it.

What do I get if I choose the $10 Dlvr.it Option?

We’ll set the account up for you under the Twitter account we have on file for you. Alternatively, you can set up a Dlvr.it account and provide your credentials to us. You will be responsible for adding your payment information to the account. Once your social media accounts are connected, Dlvr.it will check for blog updates every few hours. When it sees that a new blog is published, it will share it out to your social media accounts. We won’t be monitoring your social media accounts with this - if something stops working, it is on you to report it to us, and we’ll gladly take a look.

What do I get if I choose to use Hootsuite Professional?

You would be responsible for maintaining your Hootsuite account and Professional subscription, as well as the RSS Autopublisher Hootsuite App. You can provide us with a Hootsuite account, or we can set up your social media accounts with our Ultimate Social Media Rig service, which includes us setting up your Hootsuite account.

You’d then be able to use Hootsuite to manage and schedule your posts, as well as have your blogs automatically published to your social media accounts. We won’t be monitoring your social media accounts with this - if something stops working, it is on you to report it to us, and we’ll gladly take a look.

Why would I pay for Hootsuite Professional, if Dlvr.it is so much cheaper?

Hootsuite is much more than an autoposting platform - it’s designed to let you fully manage and control your social media accounts. We require it with our Social Media as a Service, because we use Hootsuite to schedule out a month’s worth of social media posts for our clients on that service. You would be responsible for maintaining your Hootsuite account and Professional subscription, as well as the RSS Autopublisher Hootsuite App.

What if I already have Social Media as a Service?

If you are paying for our Social Media as a Service offering, you should already have a Hootsuite Professional account and subscription. All you would need is the additional RSS Autopublisher Hootsuite App.Once you subscribe to the RSS Autopublisher Hootsuite App, let us know and we’ll set it up for you.

Can I change my mind at any time?

You sure can! Both Hootsuite and Dlvr.it can be month-to-month (although both offer discounts if you commit to a year). If you need help switching from one to the other, just let us know.

Does auto-posting my blogs replace my entire social media strategy?

No, not at all, unfortunately. In fact, simply posting your blogs to your social media and doing nothing else isn’t going to earn you much traction on Facebook, Twitter, or LinkedIn. Social media is all about engagement. You’ll want to post more than just your blogs - posting daily updates, tips, tutorials, photos, and other valuable content is important too. We can help you with that with our Social Media as a Service offering.

I’m just not getting the social engagement that I wanted from the blog service, how can I improve that?

Social media requires earnest, active engagement in order to get a return. If all you are doing on Facebook or LinkedIn is sharing 3 links to blog posts each week, you aren’t really doing much to encourage engagement. It’s a start, and it’s a nice way to save a little time, and if you don’t have the time to touch your social media, it’s better than nothing.

That said, posting around the auto-posted blogs, talking about the topics within them, and sharing insight, images, and video will get you a lot further. It’s also important to encourage your clients, employees, and prospects to follow you on social media. If you only have a few dozen followers on Facebook, chances are your posts aren’t being seen more than once or twice.

We can help! Check out our Social Media as a Service offering, or reach out to us to talk about how we can help handle your marketing!

Help! My blogs aren’t posting to my Facebook, Twitter, LinkedIn, etc…

Keep in mind that social media auto-posting was never a part of your $60/month blog service. The blog service is about the blog content being published on your website’s blog. While we’ve always tried to help clients set up social media auto-posting and have always initially set it up as a convenience, your social media isn’t our responsibility under the blog service. There are third-party systems working with other third-party systems, and sometimes things change or get disconnected.

The first thing to check would be your Dlvr.it or Hootsuite account. Make sure that your social media accounts are authenticated and that you are connected using the most recent passwords. Changing your passwords on your social media accounts can disrupt this.

Triggering a security event, especially on Facebook or Linked In, can also disrupt the connection. In most cases, you’ll simply need to log into the social network, and then log into Dlvr.it or Hootsuite, and try reconnecting the accounts.

We are here to help though. If you would like us to look into it, email .

I’m lost, confused, and I need help with my social media!

Don’t worry, we get it! There are a few things we can help you with.

First of all, we have our Ultimate Social Media Rig. This is a one-time setup where we help you establish your social media accounts for your business, and we set up the free version of Hootsuite for you so you can manage your accounts through one dashboard. The Ultimate Social Media Rig includes an hour training session with one of our MSP marketing experts to walk you through how to use social media.