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  • PPC Evaluation
Saturday Jul 27th, 2024

PPC Evaluation

  • Your Name *
    • Have you used PPC in the past?
    • What would you rate your knowledge in PPC?
    • What is the length of your sales cycle?
    • What is you average lead to conversion percentage?
    • What monetary value would you place on a lead?
    • Will PPC be your main marketing function?
    • What is?
    • Do you have any other advertising material you can share?
    • Is there a member of your team that handles your marketing efforts?
    • Name:
    • Who do you see as your top 3 competitors?
    • What do you do better than anyone else?
    • Are there any stereotypes about your industry you are trying to distinguish yourself from (Any Trademark or legal issues we should be aware of)?
    • If you have a current Adwords account, please provide us with your Customer ID number located in the top right hand corner of your Adwords interface. If you do not have one, please create one, complete with billing information and supply us with your customer ID number.
    • Customer ID Number:
    • What is the most profitable product or service your company provides?
    • Service
    • Revenue generated
    • What 2 particular services would you like to focus on and what revenue do they generate? (In order to obtain optimal ROI and low CPA, please be specific. For instance, Hosted Desktop would be acceptable while Cloud Services would not)
    • Service (Campaign)
    • Revenue generated
    • Have you done any research or have you developed an ideal customer persona?
    • Where are your customers located, or where are you targeting?
    • If you would like to target a specific radius around the targeted location(s), what would it be?
    • Miles
    • How much are you willing to spend per month to reach them with your ads?
    • $ per month
    • What results are you expecting for each campaign to be a success? (3 month milestone)
    • Service 1
      ?
      Service 1
    • Service 2

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