Facebook Like Campaign
Use Facebook to promote your expertise as a MSP.
Facebook has two billion daily active users, many of who are business decision makers. Users who are two times more likely to be, a daily active user than the average person. Further, for IT decision-makers, the number increases to 2.2 times more. In fact, 1 in 4 decision makers says that they prefer using Facebook over other social media platforms like LinkedIn and Twitter when seeking information on a purchase decision.
Despite the power Facebook holds, about one-third of marketers don’t use Facebook as part of their B2B marketing strategy; Don't be one of them. In the competitive environment of MSPs, success requires utilizing every tool available to reach customers. Social media is the number one tool to engage with potential customers, yet also the most under-utilized. Use Facebook to your advantage to generate leads, direct traffic to your website, convert and grow your business as a managed service provider.
What is a Facebook Like Campaign?
A Facebook Like Campaign is a Facebook-based advertising campaign designed for MSPs. The campaign provides ads which run on Facebook to encourage people to “Like” your Page. When someone “Likes” your Page, they are showing interest in the MSP services you provide as a solution to their technology issues. They can also subscribe to receive occasional updates from your Facebook posts. If they are not clients and they “Like” your page, you can consider them potential “warm” leads because they know who you are and what you do.
The goal of a Facebook Like campaign is to increase engagement by targeting people who might be interested in your brand. The posts you share on Facebook, coordinated with your ads, are designed to develop your online persona and attract an audience. When used in conjunction with our other MSP marketing solutions such as SEO, Blogs and Content Marketing, the Facebook Like Campaign can help drive traffic to your site, increasing your authority and opportunities for conversions.
Do “Like Ads” work?
Companies are made of people, and social media particularly Facebook, is one of the main tools people use to communicate with each other. Moreover, the testimonial or referral is still one of the most potent methods people use to transfer value to a business, something that social media is well positioned to do. Facebook ads are a low-cost option to market your MSP services to a group that has already shown interest in your services; allowing you to target them specifically. Modern marketing is all about customization and with Facebook ads, you can find and target users by an array of criteria, including the industry they work in and their job titles.
Turn Prospects into Leads
In the end, this campaign is not really about the Facebook Likes, but about developing a conversation with potential customers. It’s about getting real users to engage with your business, learn about your services as a MSP and to convert them into customers!
Expand Your Reach
The Facebook Like Campaign has a wide array of features: including creating a Custom Audience based on their interest in your MSP services. You can choose your audience based on demographics, behaviors or contact information. Our preferred “getting started” method to help you get in touch with people you already know is to upload your customer emails to Facebook, then target those customers specifically with your ads. This way, you can foster relationships and drive sales.
You also have the option to create a Lookalike Audience. Lookalike audiences helps you find people on Facebook who are similar to your customers or contacts, allowing you to better reach people who might be interested in your business. We recommend having at least 100 ‘Likes’ on your page if you want to use a Lookalike audience.
Our Facebook Like Campaign service includes:
Campaign with 3 Ads
Management of the campaign
An Email to send to your clients
Setting a Budget
In order to let us run your Facebook Like Campaign, you need to set a budget that you are willing to spend on your ads*. The size of your budget determines how many people your ad is able to reach. We recommend $200 total, with a $20 daily budget for 10 days. Click here to learn more about Facebook advertising budgets.