Stand out from the crowd by using a direct mail postcard to drive readers to your website's blog!
By promoting your blog using a direct mailing, such as our Blog Tip Postcards, your audience will be more likely to read and retain the information.
Promote Your Blogs as Part of Your Marketing Efforts!
By promoting your blog using a direct mailing, such as our Blog Tip Postcards, your audience will be more likely to read and retain the information. Some studies indicate that direct mail gives the prospect/client the impression that you value your customers more, compared to those who only employ emails when marketing to the same group. Despite the reasons to use direct mail to market, more than 50% of B2B marketers use direct mail to generate leads.
Blog Tip Postcards combine the use of traditional and inbound marketing methods to drive readers to your blog and increase engagement. Our marketing team selects the two of the most informative and valuable blogs to feature on your fully customized postcards. They will contain tips or hints that relate to common technology needs, issues, or uses of small and medium businesses.
Drive Traffic to Your Blog
Once the blogs are chosen and your postcards have been designed, we then completely fulfill the service, including printing, addressing and sending your postcard to a list of recipients that you have selected.
To encourage recipients to visit your website, the postcards contain both a quick response code (or QR Code) and a shortened URL that will bring them directly to the blog.
By the Numbers
When it comes to marketing your business, having a blog is a great way to increase brand exposure and gain authority as an expert. In fact, in terms of business-to-business marketing, it's estimated that blogs generate 67% more leads. Furthermore, according to a study published by the Direct Marketing Association in April 2014, 56% of postcards are read by recipients, making them the direct mail piece most likely to be read. By combining digital and traditional marketing, you'll get the best of both worlds!