The landing page is the apex of your marketing funnel. It’s where you want everyone to end up and (hopefully) convert. As you might imagine, this makes the quality of any given landing page a critical consideration and something that needs to be prioritized on your website.
Let’s go over the process of building up your landing page so that it is as effective as possible in achieving your goal.
An important part of your website and your MSP marketing strategy are landing pages. However, a lot of small businesses don’t understand how to effectively use them. In this blog, we’ll cover the general components of an effective landing page, and ways that your MSP should be using them.
What is a landing page? A landing page is any web page that you can “land” on. If you found this blog article on Google, you clicked and landed on it. Landing pages can be make-or-break experiences for users; not only do they need to look appealing, they also need to be engaging.
Given the strategy involved with landing pages, marketers and advertisers build them as standalone web pages that focus on a single goal. As standalone pages, they have no links or affiliation with the rest of your site. Instead of landing on these pages through Google, users arrive on them through a call-to-action from an outside source, such as an email.
Question: What is the purpose of a landing page? The answer: a landing page is designed to achieve a specific marketing goal--usually something along the lines of collecting contact information, driving traffic, or pushing for a purchase. However, before you just throw some text and a form on a page and call it a day, you should know that there is a process to creating an optimized, more effective landing page.
When seeking out information about your web visitors and audience, your forms are one of your best, and most crucial, tools. Admittedly, this does rely on your audience filling out your forms, which you can make more likely through particular best practices and design choices. In this blog we’ll review a few of these practices and choices to optimize the effectiveness of your forms.
Landing pages are an essential piece of any online marketing strategy, but only if they’re put together properly. In today’s blog, we’ll discuss the ins and outs of creating landing pages that encourage conversions.
The inbound marketing equivalent to the phrase, “all roads lead to Rome” is the phrase “all roads lead to your website.” Your website is a 24/7 marketing tool for your business. It can be used to capture leads, educate clients, communicate your vision and culture, and even build relationships between you and potential clients. On the other hand, a poor website presence will likely hinder your overall marketing efforts. It’s in your best interest to be proud of your website.
