One of the first reactions that many businesses have to reduced operations is to reduce their own costs. While there isn’t anything wrong with this strategy, per se, it is important that you don’t set your business back further by limiting its marketing. Let’s explore why this is.
Recently, we wrote about how constructing a marketing strategy for yourself - more specifically, developing your brand - takes time. We ended that piece, Rome Wasn’t Built in a Day - Your Marketing Shouldn’t Be, Either, with a question: what if your new brand doesn’t work as well as it should?
Time is often a key ingredient for things to turn out well. The longer cheese ages, the better it is often considered to be, and the longer a 401k has to build and mature, the better off one will be later on. In many ways, an effective MSP marketing campaign works in the same way - it takes time to build up and optimize your efforts before they’ll crystallize into successful conversions.
When it comes to business ethics, the internet and the concept of ‘going viral’ is relatively new territory. When a story breaks and begins to go viral, businesses will try and hitch a ride on the wave of attention the story is receiving. For a business, building a marketing campaign around one of these viral stories or events can be a great success, depending on your choice of event.
You want to engage your website visitors, and talking head videos are a great way to do this. However, you may be apprehensive about embarking on such a labor-intensive marketing strategy. We won’t lie to you; this type of video is a LOT of work to put together. However, that doesn’t mean it’s something you shouldn’t incorporate into your own MSP marketing efforts.
One of the best things that you can do for your MSP is to add a blog to your website. But, once you have them on your website, you’re wasting their full marketing potential if you just let your articles sit there on your website’s blog page. Consider everything they can do for your company if you use them to their fullest advantage.
As consumers, we encounter countless pieces of marketing and advertisements on a daily basis - estimates range from 3,000 to nearly 10,000! Ads are everywhere, meaning that the marketing you do is competing with hundreds, thousands, and possibly even millions of sources attempting to target the same people that you are. This makes it even more difficult to leave a lasting impression.
Even though it might seem like eons for some of us, every now and then, it’s important to think back to when you started down the path of IT services. What was it about business technology that drew you in? You knew that your gift with technology meant you could provide a service of extreme value to other businesses. Technology improves their business and you improve their technology. That spark of idealism is a little thing called passion. You remember it. It’s why you’re here - and the purpose behind remembering why you are a part of the IT channel is more than just a nice stroll down memory lane. Your passion just might be the thing your marketing is missing.
As any business owner would tell you, a satisfied client or customer tends to be a loyal client or customer. The right marketing initiatives and activities can help to maintain that satisfaction, which is a crucial element in business. In today’s blog, we’ll review why it is so important to nurture your customer/client satisfaction, as well as how to measure it.
In the competitive atmosphere that surrounds the world of managed services, it can be hard to get ahead of your competition. Sometimes, it’s not enough to just differentiate yourself through your marketing efforts. To get clients through the door, you have to “wow” them by going the extra mile.
Failure.
We’ve all experienced it. It can be discouraging when it keeps happening. This is especially true with your marketing: you invested a lot of time, effort, and money into researching, designing, and implementing what you believed to be a stellar marketing campaign. But, you come to find that you failed to reach whatever benchmark(s) you set. It’s even worse when you keep failing again...and again...and again….and again.
Since it is an election year, we’ve all heard a lot about campaigning lately. Whether or not we’re involved in politics, what we know about campaigning is that the candidate with the best campaign strategy will win the majority vote. This same thing goes for your marketing campaigns and if you’re not constantly and consistently monitoring and refining your campaigns, it will be incredibly detrimental to your company winning the majority of the clients or potential clients you’re targeting and hinder your marketing success.
Everybody desires a job that can contribute to their happiness. In fact, for many workers, they’ll even forgo a little bit of salary if it means finding happiness at work. As a business owner, the way you run your company has the potential to make a lot of people happy--which can in turn make you happy by increasing profits!
dil-i-gence (diləjəns) - 1. careful and persistent work or effort.
All small business owners can agree that sometimes running their enterprise is just downright difficult. Managing the multitude of variables from payroll to employee morale to procurement to distribution to oversight is more than enough to keep an individual up at night. This is the life of the entrepreneur. For this reason it is crucial to have people on your staff adept at the responsibilities you've delegated to them. If, as the business owner, you are the only person that can properly achieve a successful resolution of these tasks, it may be time for you to stress the importance of operational diligence to your staff. You shouldn't have to, of course. Any employee worth his or her salt doesn't need to be told that the result of each project requires a careful and thorough approach.
