“Don’t take my word for it, listen to what this guy’s got to say!” Even though this well-known sales mantra is extremely overused and comes off like a used car commercial, the marketing principle behind it is highly effective. Is your website taking advantage of testimonies to help sell your product or service?
Websites, ConnectWise API Integration, MSP Marketing and much more!
Content: It’s a word that fills every busy business owner with worry. You know that you need to create fresh content for your website in order to increase traffic, but you dread even the idea of content because you know you don’t have the time to write and post it. Is it possible to get the desired results that content brings your website without having to mess with it? Let’s examine this deeper.
Are you tired of doing business like it is 1973? The way that we conduct meetings can be tedious. People are either always late, or they may have to travel miles upon miles in order to attend. The Internet has connected us in ways that nothing ever could have before. We can chat with people on the other side of the world, but for the small business owner, this isn’t enough. Sometimes it demands a more personal touch. Sometimes it demands... a webinar.
As MSPs, we are always telling our clients that the most important aspect of their company is their data. We tell them how taking care of their data is paramount to their business continuity and operational efficiency. Ironically, many of us don’t even take our own advice. Go ahead. Take a look at some of your data (let’s say your prospect list) and ask yourself if it’s getting the attention it deserves.
The About Us page is potentially one of the most important parts of your website, but is sadly forgotten about underneath the immense pile of other content your business has. What a lot of people fail to realize is that without a proper About Us page, you run the risk of a disconnection with your audience, as well as prospective leads not knowing how to contact you.