One of the topics that our marketing team is asked about the most is marketing lists, and how to build and maintain them. Keeping these lists updated is very important to your marketing endeavors, as the list’s contacts need to match the targeted audience for your marketing initiative. With the new year here, it’s a great time to review and revise your list. We’ve broken out a few of the major issues we run across.
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Social Media. Content. Inbound. Outbound. Direct Mail. Event. When it comes to marketing your managed IT business, the options are too numerous to count. This brings us to a major issue that often becomes a roadblock. With so many options, it’s hard to know where to begin marketing. That’s why it’s recommended to develop a documented marketing strategy to make sure your marketing has a clear purpose and a schedule with time and resources to execute the initiative.
While the exact amount may vary, there’s one thing that is always true: Generating and converting leads to sales takes time and effort. Much to the chagrin of sales managers and businesses owners, the majority of leads are not properly followed up on, if they’re followed up on at all. Approximately 20% of all leads are abandoned after the second follow-up attempt. Converting a lead into a sale requires nurturing - and nurturing takes time. But, there are ways that you can improve your follow up procedure without bogging down your sales team with additional work.
With all of the marketing options available to businesses, it can be easy to lose sight of some basic but effective methods of marketing and sales. These fundamentals are usually simple in their execution and, compared to many marketing campaigns, are time-friendly. Have you and your MSP accidentally abandoned these marketing basics?