When John Henrik Clarke said, “A good teacher, like a good entertainer, first must hold his audience’s attention, then he can teach his lesson,” it isn’t very likely that he was referring to marketing a business. However, his point still applies: while marketing your business, you need to leverage different content formats to keep your audience engaged. SlideShare is one way to do so.
With the right practices put into place, SlideShare can be an effective tool to help you nurture your leads into paying clients.
What is SlideShare?
SlideShare is an extension of LinkedIn that allows users to share the slide deck from the presentations they have given. This way, your audience can access your presentation as they please.
As a result, you are given the opportunity to provide a resource to your audience that--in addition to the initial impression-- can re-impress them as they continue to use you as a source of information. This is another way that LinkedIn is a powerful marketing tool for B2Bs to utilize.
A Better Way to Recycle Content
Not only can you use SlideShare to distribute your slide deck after an event, be it a trade show, lunch and learn, webinar, or otherwise--you can also use it to give your content new life. By taking a blog post and turning it into a presentation, you can reach a portion of your audience that a blog post wouldn’t have made that much of an impression with.
Content that outlines a more specific topic translates to a SlideShare especially well, as the little details can be broken up and described on each slide.
Content made up primarily of lists also serves well as source material for a SlideShare. You can even include your infographics or other media into your presentation.
Overall, a SlideShare is a solid method of exposing a different subset of your audience to your content--and it can give you an SEO boost, to boot.
How to Leverage SlideShare’s Features
SlideShare offers quite a few features and capabilities to assist your lead generation and nurturing activities, not the least of which being the fact that you can start to build a relationship through sharing information and expertise--for free--via the platform. On top of this, you can incorporate calls-to-action into your slides to urge your audience to dig deeper into your subject. These CTAs can also include external links, enabling you to send your audience directly to your website and its landing pages.
SlideShare also provides you with analytics for your presentations, allowing you to establish how successful each was, and what should be adjusted to improve future uses.
When it all comes down to it, SlideShare can provide an added boost to your marketing that can help convert your prospects and leads to paying clients. For help with your marketing initiatives, be sure to reach out to us.